Two guitar-obsessed brothers take us on a musical trip round Aberdeen. And win a Cannes Gold Prize at the same time. (Which is a like the Grammy of Brand Docs.)
The Clacton brothers, Jon and Jamie, love music. So much, they opened a guitar shop to serve the rockers, funksters and strummers of Aberdeen. Yet, Aberdeen is a city in transition. Once booming from it's proximity to oil fields, the flow of incoming cash has reduced to a trickle. That has had an effect on business and puts the wisdom of a startup into question.
However, hope is on the horizon and the new Culzean oil project make the prospects of renewed prosperity are a distinct possibility. Will that banish the Aberdeen Blues?
In this film, we meet Jon and Jamie - and their ex-oilman dad - and see at first hand how a love of music has influenced their lives.
Funny. Articulate. And slightly eccentric. And selling 'the Keith Richards of all tuning forks...'
This film was part of what, for me, was possibly the ultimate project. A journey around the world in search of the stories at the heart of global trade. The human stories of people who are changing society, not just in their own communities but across the planet. Connecting with each other. Understanding each other. Trusting each other. Filmed with a small, tight, young crew, we lived and worked in others pockets for two months, creating something we believed would be magical. The series recently won the highest number of gold awards (eight) at the Cannes Dolphins film festival, including Best Film, Best Director and the rarely-awarded Grand Prix. These awards, plus others we have won globally, hopefully mean that we captured just a little of a remarkable experience.
Overall, we made around thirty pieces of film content, from TV commercials to VR. But the main body of work was the series of short documentary films, each featuring a different individual from around the world. Most of them are young. Each of them, in their own way, want to change the world for the better. They want us to understand each other better. Trust each other better. Collaborate better. Work and communicate better. And connect better.
Partly inspired by The Silk Roads by Peter Frankopan, these films explore the human impact of global trade. Our societies and cultures have been influenced and shaped by Trade, as has our art, our music and our literature. Trade isn't just about the transference of goods, it's also about the spread of ideas, dreams and values.
In an age of facebook, this is about Maersk, an organisation who have been 'connecting the unconnected' for generations.
Our way of shooting was radical and different, combining advertising production values with documentary flexibility and a 'punk' ethos of film-making. So satisfying.
Visual excellence was a major part of my vision. But so were sonics. The sounds were a vital ingredient. Music, composed by Kevin Pollard, with a theme by Garry Bell and original songs by Kevin and I, crossing boundaries and genres - hip-hop, latin, african, chinese-electro-dance, classical and everything else we could think of. Layers and textures of sound designed to express and embellish each story.
We all put our heart into The Heart of Trade. The fact that it seems to have touched the hearts of viewers and awards juries justifies every sleepless night.
Written and Directed by Malcolm Green
Edited by Iain Wainwright (additional editing by Tom Baker)
Cinematography: Daniel Trapp
Additional cinematography: Tom Baker
Music: Kevin Pollard
Colourist: Oisin at The Mill
Sound: Timo and Envy
Online: Platform Post
Additional Production: M2 Entertainment
Producer: Stephen Plesniak
Exec Producer: Simon Maniera
Producer for M2: Lotte Kronborg
Asst Producer: Jessie Ayles
DIT: Antony Diaz
Camera HOD: Julia Green
Maersk Representative: Anders Rosendahl/Jon Black Andersson
If you’d like to read more about this project, read thie Moving Image Magazine article here